![]() ![]() That’s why we’d started building authority sites as a side project while still running the agency. Gael and I always kinda knew we’d eventually move away from agency work.Ĭlient working is exhausting and we’d had enough of it. It didn’t take long before we were paying for most of our links. So instead of hustling, they’d just offer to pay the blog owner for them.īut we were also facing client deadlines that we couldn’t afford to miss, so we subconsciously turned a blind eye to it. ![]() The problem was our outreach team figured out that we were willing to pay for links. Initially, we paid for some posts but negotiated for the rest of our link placements. We built systems for everything we did and got our clients lots of links on other sites via guest blogging.Īnyone who has ever done outreach for guest posts will know that blog owners aren’t shy about asking for cash. We promised ourselves we’d stick to being a white hat SEO agency, no matter what. Our next foray into link building was to use guest blogging. We chose #2 because trying to stay ahead of a multi-billion dollar company with near-infinite resources just…well…seemed like a lot of work. ![]()
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